"Alb, It's a Syrian fashion brand rooted in Damascus . In the Levantine accent, 'alb' means 'heart' and signifies something deeply intrinsic. This dual meaning inspired our mission: to embody the emotions and stories of those who continue to live in this enduring geographical spot, regardless of life's ebbs and flows. Through our designs, we weave these narratives into wearable art, presenting a kaleidoscope of colors and textures that narrate the resilience and spirit of the Levant. Alb transforms fashion into a wearable novel, imbued with heartfelt stories and a deep sense of belonging."